FoodTech venture Freda, from Germany, has bagged seven-figure funding for delivering its premium frozen meals service. Know the strategies that Freda has in diversifying its product portfolio and venturing into new markets such as Austria.
Introduction:
The frozen meal industry is undergoing huge transformations due to Freda, a German-based FoodTech startup. Freda which Philipp Kraiss and Christian Mahler launched has recently announced a seven-figure seed round to further strengthen its portfolio of convenience premium frozen meals. This funding is needed to further the expansion of the company and reach its goal of entering new markets and developing new products.
Freda’s Success Story:
Freda is a startup company, which began its activity no more than a year ago but is already popular among more than 20 thousand clients, with two-digit monthly growth. Focusing on the quality of Frozen Meal, Freda utilizes production that is done both internally and in partnership with local artisans and chefs. This webshop targets the consumer who looking for products with simplicity but with good quality from the company’s products.
More Commitments and Expansion Strategies:
The last funding was done by Graphit NeoTaste, while more investors such as FoodLabs participated in the funding. With this fresh capital, Freda aims to extend the product range and enter the Austrian market. The founders of the business actively seek retail listings to ensure their new frozen meals remain easily accessible.
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Innovative Frozen Meal Offerings:
Freda first specialized in hand-made frozen pizzas of exquisite quality for customers with high demand in quality, but currently has a wider range. Some new products were unveiled to include high-protein pizzas with well over 80g of protein per pizza, lasagne as an artisanal product, gelato, Italian ice cream, and sorbet. Freda’s goal is to change the perception of frozen meals from the emergency meal solution to the acceptable menu type.
Meeting Market Demand:
The frozen food segment in Germany is rapidly developing, with market revenues expected to exceed €18 billion in 2022. This growth stems from consumers’ demand for healthy, nutritious, and high-quality food products available anytime, anywhere. Freda’s founders recognize that they can meet these needs with the company’s expanding range of premium frozen offerings.
Expanding Beyond Germany:
The company has mainly focused on the German market and Freda is now in a better position to venture into the international market starting with Austria. The company has expertise in providing convenience along with the quality of a product and services which help new markets in general.
Conclusion:
Freda has done a great job of turning the frozen meal industry by presenting something new. Of course, with large funding and an available range of products, it is possible to continue stable development. Being a young company, Freda has the vision of becoming a leading company in the frozen foods market as it makes its way into new markets while adding better quality frozen products to its catalog.
