HealthTech startup, Herself Health picks $7 million, led by founding partner Juxtapose

Herself Health, a health tech startup has raised $7 million in a Seed round of funding. Herself Health is a new healthcare technology startup created to provide advanced primary care to women over 65.

The round was headed by founding partner Juxtapose.

In addition, the US-based health tech has revealed that its first clinic will open soon.

Juxtapose and CEO Kristen Helton co-founded the business, and Mindy Grossman, a former president and CEO of WW (previously Weight Watchers) and current partner at the Consello Group, will join the company’s BODs.

The startup will establish itself as the first value-based, a women-only advanced healthcare company. The business integrates women’s health goals with their whole life goals by taking into account their physical, emotional, social, sexual, and spiritual requirements.

Herself Health practitioners conduct a thorough consultation and health evaluation with their patients to create a plan of treatment. This involves addressing common issues like osteoporosis, weight control, and emotional well-being.

To achieve value-based, patient-centered care results, the organization, which provides geriatric care, recruits and develops the greatest healthcare professionals.

Herself Health CEO Kristen Helton said, “With the launch of Herself Health, we are breaking the pattern of one-size-fits-most healthcare, which usually falls short of providing the best care for women of this generation.”

Kristen continued, “Our cutting-edge and patient-focused approach to care encourages women to continue becoming more courageous in their bodies, minds, and spirits at any age.”

Helton previously co-founded the integrated biosensor business Profusa and developed and oversaw the development of Amazon Care, the company’s first push into the healthcare sector. Amazon Care is a virtual, on-demand service that was initially developed for Amazon employees before being made available to other employers and their workforces.

Care expanded from a concept to virtual care in 50 states and in-home care in 15 cities with over 100k patients under Helton’s direction. With a 4.7 out of 5 rating for customer satisfaction, Care has one of the best rankings for medical services.

Herself Health, which was created by women for other women, infuses conventional primary care with great understanding and empathy. Women today experience more misdiagnoses than men, diagnoses take longer, and they frequently express displeasure at not being taken seriously.

The universal flaws in healthcare, such as the insufficient time spent with patients and the expectation that they coordinate their care among specialists, exacerbate these problems.

Mindy Grossman, the newest board member of Herself Health and the former CEO of WW, said, “Kristen and Herself Health have built a paradigm for healthcare that will give a wider population elevated and meaningful experiences they wouldn’t otherwise have access to.” I’m excited to work with an entrepreneur and business that are committed to democratizing wellness for everyone.

Herself Health is adopting an omnichannel strategy, beginning with the launching of its first clinic in Minneapolis today. The company intends to grow soon and add home-based and virtual care touchpoints.

Patients can receive care for senior health, women’s health, and weight management at the clinic’s first location. Along with a patient care team, patients will strive toward individualized goals. Care will be based on clinical research that shows how problems manifest especially in women.

According to Jed Cairo, Founding Collaborate of Juxtapose, a premier creation-oriented investment business, “At Juxtapose, we partner with leaders who have a proven track record and a clear vision for the potential ahead.”

“Kristin has a solid track record of transforming customer and patient-led insights into complete and enjoyable healthcare experiences, spanning her work in research and startups to her time at Amazon. We are overjoyed to collaborate with her as she reimagines value-based care for the rising number of elderly women,” Jed added.

Patrick Chun and Jed Cairo established Juxtapose in 2015; it is a creation-oriented investment company that is only dedicated to starting businesses from scratch that will fundamentally change industries. Several technological startups, including Care/of, Tend, Orchard, Great Jones, DayForward, and Modern Age, have benefited from the fund’s inception and financing.