Tallinn-based Modash secures €11M in Series A round to optimize creator relationships with usability tools for brand collaboration. Meet the solutions that brought Modash into the game.
Modash, a platform allowing brands to collaborate with content creators, has closed its Series A funding round and has hit €11 million. From this funding, many areas of engineering, products, and Modash’s advanced creator compensation systems will be developed with the cooperation of returning investors led by henQ VC. The platform is widely reported as helping many of the largest and most recognizable consumer brands such as Birkenstock, Victoria’s Secret, and Farfetch to scale their influencer marketing activities across their businesses effectively.
Bringing the Brand-Creator Collaboration into the Future with AI Search:
Unlike typical tools, Modash’s Discovery search engine provides a constant and comprehensive snapshot of 250 million creators worldwide across any specialization. This helps brands make partnership decisions based on valuable information about the creator and their audience, as well as previous performance. In one platform, Modash streamlines the process where brands don’t have to go through the hassle of onboarding every creator one by one.
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Modash’s integrated payment solution addresses a major pain point in influencer marketing: cross-border payments. Modash reduces vendor management problems by making payments smoother and ensuring creators receive their payments without hidden charges. All these features make this platform an all-in-one platform that assists brands in managing global partnerships and maintaining effective campaigns.
Establishing a Larger Market Base in North America:
Today, there are close to 2,000 worldwide brands that have adopted the Modash platform, and the firm is also working on expanding the services offered to clients from North America. The new funding will pave the way for North American expansion with another office around Shopify HQ in Ottawa. It also looks to expand its bond with the CA consumers and leverage the increasing influencer marketing expense seeing potential to reach $5.89 billion this year only in the United States.
Influencer Marketing – the Shaping of the Future:
With the creator economy set to surge to $480 billion by 2027, Modash provides a platform perfectly suited to meet this growing demand. Since its launch, Modash has made the process of partnering with influencers, making payments, and analyzing their performance much easier for consumer brands around the globe.
