French Product imaging startup Presti raises €3.2M to transform furniture photography with AI, enhancing quality, speed, and customization for e-commerce brands

Presti, a trailblazing startup in AI-generated product imaging, has closed €3.2 million in a seed funding round.

The round was led by Partech, with the participation of angel investors, including Thibaud Elzière, Maxime Brousse, Abou Laraki, Rémi Lemonnier, and Julien Hirth.

Presti intends to use generative AI to completely transform product photography for the furniture sector. The company offers a way to produce specialized, high-quality imaging solutions that cut costs and production time dramatically.

With this new finance, Presti will be able to reach a wider audience and keep improving its products and technologies. The company dedicates itself to offering cutting-edge solutions to global companies, helping them create visually stimulating material for their digital marketing campaigns.

Nabil Toumi, co-founder and CEO of Presti, stated:

“Our goal is to enable all firms to have access to high-quality product pictures so they can present their goods in the best possible way without having to worry about the usual time and money limits. We’re thrilled about this round of funding as it allows us to further develop our technology and expand our market presence.”

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The business has gained significant traction. Ever since introducing its product in February, Presti has regularly increased its monthly income by double. Presti customizes its solution to market demands and increases the efficiency and speed of its in-house models by focusing on the furniture business. As a result, they now lead in AI-driven product photography, offering solutions with unparalleled personalization and photorealism.

Product photography is essential to brand strategy, marketing, and customer acquisition in e-commerce. It has a direct impact on online sales by raising engagement and conversion rates. Conventional techniques, such as on-location photo sessions and computer-generated imagery (CGI), sometimes entail hefty expenses, difficult logistics, and lengthy time commitments.

Partech General Partner Boris Golden said:

“The speed at which Presti developed a technology and product that set them apart from the competition and gave them a lot of credibility as a player has astounded us. Most significantly, we firmly believe—and we are thrilled to support—that the Presti team possesses the aptitude, know-how, and drive necessary to adeptly negotiate this rapidly evolving industry and establish itself as a leader in verticalized high-end product imagery for commerce, fueled by generative AI.”

Additionally, the business has established a strategic alliance with online furniture retailer Maisons du Monde, which will support its leadership position in AI-driven product photography for the furniture sector and provide best-in-class customization and photorealism.

Image Credit: Presti