Berlin-based SaaS startup Zeeg has successfully closed its €1.1 million Pre-Seed funding round. Lead investor HTGF, together with Backbone Ventures, backed the company founded in 2023. The funding will accelerate development of Zeeg’s AI-powered booking CRM platform – a European solution with a clear focus on data sovereignty and seamless sales processes.
Digital Sovereignty Starts with Business Tools:
The data sovereignty debate has reached German businesses: According to a recent BARC study, more than half are reconsidering their cloud strategy, driven by new regulations, geopolitical developments, and cybersecurity concerns. While hyperscalers still hold a significant innovation advantage in infrastructure, the picture looks different for business software: here, European providers can compete on technology.
Zeeg delivers exactly that: The platform combines appointment booking and CRM functionality in one tool. Every booked appointment automatically creates a complete CRM entry, including all contact data, company information, and interaction history. Zeeg develops the solution in Berlin and hosts it on German servers, keeping all data within the country.
AI-Powered Lead Qualification: More Deals from the Same Appointments:
With the fresh capital, Zeeg is developing AI-based assistants for the pre-sales process. These AI agents qualify incoming leads at the point of booking, shorten time to close, and simultaneously reduce cost per acquired customer. The goal: sales teams should generate more deals from the same appointments through intelligent automation working in the background.
Mohammad Moghaddas, co-founder of Zeeg, explains: “European companies need solutions that take their technological and regulatory requirements seriously. Our vision is a booking CRM that not only runs on German servers but also creates real value through AI.”
Florian Horbach, co-founder of Zeeg, said: “We initially bootstrapped Zeeg completely and learned what matters: companies don’t want tool silos, they want seamless processes. With this funding, we can now enter our next growth phase and realize our vision.”
Investors Thoughts:
Patricia Broilo, Director Venture Development at Enpal, says: The Berlin startup has already won major customers like Enpal, who coordinate hundreds of heat pump installations daily. Our workflows between pre-sales and sales are complex, and different systems need to be integrated. What convinced us is that Zeeg builds solutions together with us and responds individually to our needs. The team understands how we work and implements changes directly. We really value this partnership approach.”
Björn Sykora, Principal at HTGF, stated: “Zeeg combines scheduling, CRM, and AI in a European, sovereign solution that can be deeply integrated into various workflows. The high relevance across all industries and within numerous teams demonstrates the enormous market potential – delivered by an excellent team.”
Philippe Bernet, Managing Partner at Backbone Ventures, added: “Florian and Mohammad have an exceptional sense for what customers really need – their bootstrap phase already showed that. With Zeeg, they’re not just building a product, but a European alternative with a clear competitive advantage: data sovereignty without feature compromises.”
